Cannabis Marketing

As cannabis gains traction in the U.S., women are breaking free from social stigma and traditional roles, embracing cannabis. A recent YouGov poll highlights how women are increasingly using cannabis to relax, improve their well-being and practice mindfulness. The data sheds light on key trends...

While most cannabis beverages currently on the market offer lower THC content, typically in 5mg or 10mg doses, the demand for more potent options could carve out a lucrative segment. Brendan Mitchel-Chesebro, senior analyst at BDSA, noted that while beverages generally have a lower retail price...

Synergy Innovation, recently launched as a house of brands, is making waves in the cannabis accessories sector with its acquisition of DaVinci and Eyce. This new venture marks a significant return to original ownership for these brands. Shauntel Ludwig, CEO of Synergy Innovation, discussed the...

A recent report by senior analyst Pablo Zuanic helps investors understand how market dynamics affect the financial performance of cannabis companies, and how to interpret their earning reports to make informed investment decisions. The report provides an in-depth analysis of Decibel...

This article is part of Benzinga Cannabis' series ‘Cultivator Chronicles,' which focuses on the latest trends, developments, and major players in cannabis cultivation. Stay tuned as we dig into the world of cannabis growers and their contributions to this rapidly expanding market....

In an exclusive interview with Benzinga Cannabis, Robert Masterson, co-founder and chief of cultivation at A Golden State, shared insights crucial for cannabis investors, including costs, efficiency, the broader market landscape and the unique characteristics of cannabis genetic OG Kush....

In a significant finding, Abstrax Tech's research has unveiled a new class of compounds associated with the unique citrus and tropical scents found in specific cannabis strains. These compounds, identified by the terpene provider, are distinct from commonly known terpenes such as d-Limonene and...

Boasting a track record of securing placements for clients in global media outlets including Yahoo Finance, Forbes, and CNN (NASDAQ: WBD), the Los Angeles-Manchester-based PR firm Americana Communications Ltd. announced its global expansion on March 12. According to Nicole Farah, the founder...

BDSA's analyst Brendan Michel-Chesebro sheds light on the potential of cannabis products on the U.S. cannabis market, highlighting the significant opportunities and risks for 2024. Opportunities and Risks in Hemp Products Hemp-derived products, unlike their cannabis counterparts, are not bogged...

The Thanksgiving cannabis market exhibits a nuanced shift towards infused culinary products, presenting retailers with an opportunity to tailor their offerings and enhance consumer experience during the holiday season. Brendan Mitchel-Chesebro, analyst at market research firm BDSA, sheds light on...

How can cannabis brands expand to multiple states while maintaining consistent quality and authenticity? Industry experts, including Crystal Millican, SVP of Marketing & Retail at Cookies; Christine Smith, founder and CEO of Grön; Josh Hirschey, president of Timeless Refinery and Kit...

At the recent Benzinga Cannabis Capital Conference in Chicago, a panel of industry experts took the stage to explore the potential of local cannabis brands. They delved into key themes such as community engagement, the challenge of scaling while preserving authenticity and the need for...

Pre-rolled joints have emerged as a rising star in the cannabis market, sparking a significant shift in consumer preferences. Analysis firm Headset's latest report dives into the evolving landscape of pre-rolls, shedding light on the factors driving their popularity and what lies ahead....

At the last Benzinga Cannabis Capital Conference, industry experts discussed the rising demand for rare cannabinoids, which are lesser-known compounds found in the cannabis plant known for their unique therapeutic properties. Panelists Jerry Griffin VP of Sales & Marketing from BayMedica...

In a world where trends evolve faster than you can say "outdated," two industries have emerged as the epitome of adaptability: fast fashion and the cannabis industry. While seemingly worlds apart, they share common ground in their relentless pursuit of innovation and their ability to keep...