LeBron James

Detroit billionaire Dan Gilbert is investing $500 million over the next 10 years in revitalizing Detroit's neighborhoods. With a net worth of roughly $47 billion, Gilbert is one of the 30 wealthiest people in the world, according to Forbes. Investors and sports fans likely know Gilbert as...

Beverage giant PepsiCo, Inc. (NASDAQ: PEP) announced Wednesday morning a partnership with NBA superstar LeBron James to launch a "new kind" of energy drink. What Happened: PepsiCo's new energy beverage will be marketed under the Mountain Dew brand. Designed to offer a mental boost and...

Two big trends in 2020 were the rise in the valuation of cryptocurrencies and trading cards. Two of those trends merged together in a fast growing company called NBA Top Shot. About NBA Top Shot: Dapper Labs, the company that launched CryptoKitties, a blockchain-based game using Ethereum (ETH...

A SPAC from Shaquille O'Neal and three former Disney executives announced plans to merge Beachbody Company and Myx Fitness to capitalize on the growing demand for at-home and connected fitness.  The SPAC Deal: Beachbody Company and Myx Fitness are going public in a merger with Forest Road...

A popular cruise company tried to trademark the nickname for one of the biggest sports stars in the world. What To Know: Carnival Corporation (NYSE: CCL) owns cruise lines under the brands of Carnival, P&O Cruise, Holland America Line, Princess, Costa Cruise and Aida. Dating back to August 2019...

NBA superstar LeBron James led the Los Angeles Lakers to their first NBA championship in a decade on Sunday night, defeating the Miami Heat in six games. He won his fourth Finals MVP award after averaging nearly a triple-double in his 10th NBA Finals appearance. James is one of the highest-paid...

Ratings for the NBA Finals are at an all-time low. While some have pointed the finger at the boycott by players and a social justice movement as the reason for the decline, it could be a number of factors impacting viewership. NBA Viewership Setting Records: The NBA finals are seeing 48% less...

Are zodiac signs giving NBA players a competitive and financial advantage over one another? Benzinga analyzed data from the 2020 NBA All-Star roster to determine which horoscope [hawr-uh-skohp] signs are earning the highest salaries during the 2019-2020 season. With the ongoing coronavirus pandemic...

Eli Manning retired from the NFL this week, leaving as the game's all-time highest paid player with lifetime football paycheck earnings of just over $250 million. But Manning finishes ranked behind several stars in other sports in on-field pay. Based on data compiled from media reports, the...

The 2019 NBA offseason has seen just about everything. Short of what will happen to Russell Westbrook and the Oklahoma City Thunder, there's just one thing that we've yet to hear announced before the season starts. What shoe company will Zion Williamson sign with ahead his rookie...

The opportunity to watch the Golden State Warriors play their last game at Oracle Arena Thursday night will not come cheap. With the average get-in price at $580 and average purchase price of $1,200, secondary ticket market service TickPick says Game 6 of the NBA Finals is the most expensive game...

The type of market a player lands in directly affects their ability to push product. No matter how fun the city might be, Zion Williamson landing in New Orleans isn't the outcome sneaker companies looking to sign the future NBA star to an endorsement deal are hoping for. Luck Of The Draw The...

It was a year of comebacks and new beginnings in the sports world. Legal Sports Betting  Led by New Jersey, the reversal of PAPSA in 2018 — the federal ban on sports betting — laid the groundwork for states to unveil legalized gambling, forever changing the landscape of...

Twitter Inc (NYSE: TWTR) has released the top 10 most tweeted-about athletes of 2018. Unsurprisingly, LeBron James topped the list, aided by his controversial decision to join the Los Angeles Lakers. Colin Kaepernick, one of professional sports' most polarizing figures, came in at No. 2. An...