LeBron James

NBA superstar LeBron James is one of several athletes setting up for growth of the metaverse and non-fungible tokens. Here’s the latest on new filings from James. What Happened: A new trademark filing from James on April 5 suggest the NBA star has more plans to grow his brand through the...

The 94th Academy Awards were filled with top stories such as Beyonce performing, the chance for Lin-Manuel Miranda to join the EGOT club, Will Smith slapping Chris Rock and Apple Inc (NASDAQ: AAPL) being the first streaming company to win the best picture Oscar. Outside the big headlines...

Nike Inc (NYSE: NKE) is among the large public companies pushing to grow its business through the metaverse. Here's how successful a partnership with Roblox Corp (NYSE: RBLX) has been. What Happened: Nike reported third-quarter earnings this week and in its conference call, CEO John Donahoe...

The first-ever virtual reality NFL game is coming to market, the league announced Wednesday. What Happened: The NFL is partnering with StatusPro, a sports tech and video game company founded by former football players Andrew Hawkins and Troy Jones. “We keep the athlete first in...

One of the top NBA players could be headed to the metaverse, according to a recently announced trademark filing. What Happened: LeBron James has filed for several trademarks involving the metaverse, as reported by trademark attorney Josh Gerben of Gerben Law. “LeBron James is taking his...

The NBA All-Star Game this past Sunday showcased fan favorites and the best-of-the-best playing, as well as featuring some very well-paid men who know how to dribble a ball and shoot it through a net a whole lot better than most of us — and who know how to make savvy business...

The first non-fungible token (NFT) featuring a Bob Ross painting is being auctioned off on Otis House, an auction platform that tokenizes physical artworks. What Happened: Ross' "The Joy of Painting" artwork — painted in 1971 when he was in the military — is ...

NBA star LeBron James has played for three NBA teams and has had $1 billion in career earnings including salary and endorsements. He can now add another title to his resume: National Hockey League (NHL) team owner. What Happened: A rumored deal between the Pittsburgh Penguins of the NHL...

An NBA player that has been vocal about political events in the past and has recently stepped up his comments about a publicly-traded company that is a major sponsor of the league he plays in. What Happened: Boston Celtics center Enes Kanter is criticizing Nike Inc (NYSE: NKE) for their use of...

NBA Top Shot has been one of the most popular non-fungible tokens of all-time. The video-based NFTs surged in popularity in late 2020 and early 2021 before seeing a drop in demand as supply rose. Could new vintage moments bring NBA Top Shot back in full force? What Happened: NBA Top Shot launched...

National Basketball Association athletes such as Stephen Curry, Lebron James, Kevin Durant and Andre Iguodala are thinking about their lives beyond basketball and have invested in several different companies. Here are some of the NBA players' investments, according to CNBC: Andre Iguodala...

Ariana Grande becomes the latest to host a virtual concert inside a video game, a move seen as part of the continued shift to metaverses. Here are the details on Grande’s concert and how other video game concerts have performed. What Happened: Epic Games, partially owned by Tencent Holdings (...

NBA superstar LeBron James is the first active player in the league to hit $1 billion in earnings. What Happened: Los Angeles Lakers star James has now earned over $1 billion in earnings, according to Sportico. The earnings comprise $330 million salary since joining the NBA in 2003...

A production company backed by LeBron James and Maverick Carter is in talks to sell equity stakes to investors. What Happened: SpringHill Media Company, which was among the producers of “Space Jam: A New Legacy,” could be valued at up to $750 million with investors circling the name....

The valuation of sports cards has increased in 2021 with the rise of collecting during the COVID-19 pandemic and the launch of fractional ownership sites that are bringing many top-graded rookie cards to the public with a chance to profit when they are sold to big collectors. In 2021, several...